01 - Blend cream cheese, powdered sugar, and vanilla extract in a mixing bowl until smooth and creamy.
02 - Use a rolling pin to flatten each slice of bread evenly.
03 - Spread a thin layer of the cream cheese filling along one edge of each bread slice and roll tightly to seal.
04 - Whisk eggs, milk, and vanilla extract together in a shallow dish until well combined.
05 - Stir together granulated sugar and ground cinnamon in a separate bowl.
06 - Immerse each rolled bread piece in the egg mixture, coating all sides thoroughly.
07 - Melt 2 tablespoons butter over medium heat in a large nonstick skillet. Fry roll ups until golden brown on all sides, 2-3 minutes per side, turning carefully.
08 - Immediately after frying, brush or roll the warm roll ups in the cinnamon-sugar mixture to fully coat.
09 - Serve warm, optionally garnished with maple syrup or a dusting of powdered sugar.